Last winter whilst staying in Bowen we took a day trip to Airlie Beach to look around.
The beach is rather small the shops were very busy selling touristy items, of course at a high price.
View from the few hills is lovely looking over the sea and it's a popular place to live with approx. 7, 900 people swelling of course in the winter time.
Just on from the town Airlie Beach is the place where you can catch a ferry to the Whitsunday Islands which are resorts and apparently very nice.
There's a large parking area on a hill further up the road where one can catch the ferry to the Islands.